How Seimeda® Partnered with a Southeast Asian Distributor to Enter Major Retail Chains

Market: Southeast Asia | Industry: Hardware & Construction Adhesives

Breaking into a new market is never easy—especially when it comes to gaining shelf space in major retail chains. This customer success story shows how Seimeda®, a professional adhesive manufacturer, worked closely with a local distributor to turn a market trial into large-scale retail success.

The Beginning: Discovering Seimeda® in a Competitive Market

The story takes place in Southeast Asia, where Leo Tan, a local hardware and building materials distributor, has been operating for over ten years. With extensive experience in market trends and consumer behavior, Leo is known for his cautious yet forward-looking approach to product selection.

At an industry trade show, Leo first tested Seimeda® adhesive products. He was immediately impressed by their fast curing speed, strong bonding strength, and excellent performance in hot and humid environments—critical factors for the Southeast Asian climate.

“If this adhesive can be introduced properly in my market,” Leo told us,

“it could change how customers perceive imported adhesives.”

After the exhibition, Leo contacted our team and placed his first trial order with mixed SKUs, aiming to test the product in several regional hardware stores.To support a smooth market entry, Seimeda® provided comprehensive assistance:

Localized packaging design

High-humidity-resistant adhesive formulations tailored for Southeast Asia

Small-batch, mixed-SKU configurations for trial sales

In-store display racks and promotional materials

Within just two weeks of launch, feedback exceeded expectations:

Professional contractors appreciated the reliable bonding strength

Household users favored the low odor and environmentally friendly experience

Leo messaged us shortly after:

“It works. People come back asking for it. That’s a very good sign.”

Encouraged by early success, Leo presented Seimeda® to the purchasing team of SuriMart, one of the largest retail chains in the region.

To help Leo secure this opportunity, Seimeda®’s team immediately stepped in with targeted support:

Providing product testing reports compliant with retail chain requirements

Assisting with shelf display concepts and visual merchandising layouts

Customizing eco-friendly adhesive SKUs for retail channels

Offering a competitive pricing structure to support negotiation

During the supplier review process, Leo stayed in close daily contact with our team.

“I’ve never seen a factory willing to invest this much to support a distributor,” he said.

After testing the products, SuriMart’s purchasing manager, Lina, shared a simple conclusion:

“This is exactly the quality our customers want.”

Shortly after, SuriMart approved a trial supply order, granting Seimeda® shelf placement in 12 retail stores.

Once the products entered stores, Seimeda® and Leo jointly executed in-store marketing initiatives:

Live product demonstrations and hands-on trials“Buy Two, Get One Free” launch promotions

Special member discounts for contractor customers. Shelf-level POP and promotional visuals

Within three months, Seimeda® adhesives achieved:

280% monthly sales growth

Expansion from 12 stores to 68 stores across the region

The regional manager at SuriMart commented:“Customers appreciate both the product quality and user experience. That’s why we chose long-term cooperation.”

Today, Seimeda® and Leo have jointly expanded sales channels across:

Building material chain stores

Specialized hardware shops

E-commerce platforms

Supermarket retail systems

B2B construction and engineering supply channels

Leo has since become one of Seimeda®’s core partners in Southeast Asia.

In his words：

“Seimeda is not just a supplier—they are my team. And we are growing this market together.”